More news from China – IKEA and the elderly

Have just seen this article blowing up on social media, at first you think no way this is so strange and culturally I can’t place this (this would never happen in the west!).

Once you dig into this you have the ahah moment, this is just so typical of China given two classic ingredients:

  • Rogue elderly people
  • Not giving a shit about anything

Have a chuckle here:

When you also search for ‘Chinese Ikea‘ you tap into what appears to be a cultish following of the Swedish furniture company. Do Chinese people love Ikea that much? Or is it the first time they have slept on a bed that isn’t concrete or wood (read: beds are hard af in China)

Nothing is at it seems in China.




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